Project Overview

Say hello to easysub – the hassle-free solution for managing all your subscriptions! Whether it's monthly or yearly payments, easysub allows you to effortlessly track your spending and stay on top of upcoming dues with timely reminders.

Team
‍Solo Product Designer
Duration
‍Oct 2022 - Dec 2022
My Role
‍UX Research, UI/UX Design, Prototyping, Visual Design, Interaction Design
Tool
‍Figma, Miro, Illustrator, Google forms

Problem Statement

1. Managing the variety of subscriptions can be a hassle to keep track of.
2. Cancelling unwanted subscription fees can involve too many steps.
3. Challenging to view subscriptions from different marketplaces in one place.
4. Not sure which product offer free trials.

HMW: How might we create a solution to manage all subscriptions in one place?

My Solution

1. Create a unified platform for viewing all upcoming payments.
2. Effortlessly manage reminders, pricing plans, and payment methods.
3. Allow users to cancel their subscriptions.
4. Opportunities to explore options such as free trials.

Solution Preview

Manage all of your subscriptions
1. Track, manage and see activity of your subscriptions' spendings.
2. Manually add your subscriptions for better customization.
3. Get free trials recommendation based on your preferences.

Your spendings at a glance
1. Easily manage your spendings by monthly or yearly.
2. Check your linked accounts and pay for the upcoming payment in advance.

Easily cancel unwanted fees
1. Take a look at your subscription spendings by category.
2. Easily cancel unwanted subscriptions.
3. Check your recent subscriptions.

Safely link your account
1. Easily sign in and link your bank accounts to see your monthly report.
2. Two-factor authentication as an added layer of account security.

User Research

I began with an initial survey to understand people's habits of managing subscriptions, and I also conducted 10 user interviews to learn about other challenges and desired features.

Research Findings

"I find it difficult to cancel my subscriptions since there are too many steps."
"I have trouble remembering when to pay for my upcoming subscription dues."
"I need to control how I want to be reminded about my payment dues."
"I want to explore more on free trials and view my spending report."

Affinity Diagram

Affinity Trends
‍
Habits - Check different free trials.
Pain Points - Hassle to cancel an unwanted subscription fee.
Behaviors - Reluctant to give personal banking information.
Expectations - View monthly spending reports by categories.

Competitive Analysis

Direct Competitors

Indirect Competitors

Main features:

Manage and cancel unwanted subscriptions.
Keep track of your monthly bills and avoid overdrafts.
Create your own custom subscriptions.
Stay informed with payment and expiration reminders notifications.

Track your bank balances to prevent overdraft fees.
Get fraud and identity alerts and updates to your score in one money management app.
Get bill reminders so you can put an end to late fees.

Limitations:

Bank-level security to ensure privacy and protection.
Customized financial goals and offer actionable tips.
Personalized budgeting goals.

Manually enter and save subscriptions.
Free trial recommendations based on preferences.
Monitor expenses by categories.

How might we

create a reliable and secure platform that instills confidence and ensures user safety while using our tool?

develop an efficient and straightforward method for users to effortlessly cancel services?

effectively remind users to monitor their subscriptions, thereby helping them avoid excessive expenses?

Paper Wireframes

MVP Features
‍
HOME PAGE - Users can view their active, recent and past subscriptions.
SPENDINGS - An easy way to look at the overall spendings.
ADD - Users can add a new subscription either by linking their bank accounts or manually enter the information.
WALLET - Users can pay for their upcoming subscription dues.

Initial Concepts

Concept 1 - Personalized Contents

Feedback Received:

Concept 2 - Marketing Automation

Feedback Received:

Tailor the contents to individual needs and preferences.
Help users find what they need more quickly, while also providing them with a unique experience.
Convenient to have without necessary steps.

Reduce chrun rate and retain more subscribers.
May categorize automated emails as spams.
Users may feel overwhelmed by the number of messages they receive and may unsubscribe if bombarded with too many notifications.

Usability Testing

Usability Testing Metrics

Major Improvements

Subscribers desire more contents
1. During the usability tastings, users wanted to see important information so refining card designs with colors and adding an important message helped users with little reminders.
2. Based on feedback, users wanted to see their profile image so that the brand feels more welcoming.
3. Added recommendations such as free trials.

Added details for clear direction
1. During the usability testing, users had trouble understanding what the plus icon is for so adding more pages seemed to be a better view.
2. Due to the privacy/security reason, users mentioned that they wanted to manually enter their subscriptions. This gives the user more control of what kind of subscriptions they want to add and manage overall.

Distinguishable contents
1. Originally designed and used simple colors, but users had trouble understanding different contents so using different colors on infographics seemed to be better fit.
2. Based on feedback, users wanted more information about spendings by category. It would help them see the overview spending of the specific category.

Subscribers desire more specifics
1. Previously listed simple subscriptions.
2. Thought to be more useful to have options to view how users want to see their subscriptions by monthly or yearly.
3. Added plus icon for users to add their subscriptions manually.

Final Solution + Designs

Figma Prototype

Final Solution + Prototypes

Change Reminder

Cancel Subscription

Pay Subscription

Onboarding

Final Thoughts

Takeaways and what I'd do differently

Next steps: 📌

More iterations - further explore different design concepts, details and interactions.
See different ways to view spendings; i.e customization.
Experiment on different ways to present data.
Be more insight-drive rather than process-driven.
Pleasing everyone = feature overload.
Keep my solution realistic.

Integrate AI capabilities, such as chatbots or virtual coaches.
Develop a feature that allows the app to negotiate on behalf of users in order to lower their bills.